The task was to develop a rebranding concept for a wine brand.
I chose San Mondello, a Venice-based label known for offering affordable wines.

 

All key elements of the original packaging were retained and reimagined in a new design that feels vibrant, playful, and youthful—targeting a younger audience.

 

The new brand claim, "Wine for everyone," is flexible and adaptable:
Wine for every day, wine for every occasion, wine for every taste…

 

Inspired by traditional Italian shop signs, I designed a custom geometric stencil typeface that gives the brand a distinctive visual identity.
 

This typeface functions not only in text but also as a modular design system—appearing as patterns, icons, or illustrations on the packaging—creating a cohesive and memorable presence.