AthariCommerce
(3)
ecom agency
DISCIPLINES
INFO
CONCEPT
Rebranding, print assets, icon design, website concept
AthariCommerce is a Shopify agency in the food, fashion, and lifestyle sectors. As in-house designer, I led a rebranding that included custom illustrations, a bespoke icon set, a range of print materials, an enhancedsocial media presence, and a new website concept.
The colour palette and logo were already established and remain unchanged. The new branding concept was designed to give the agency a more premium appearance, supporting its goal to scale quickly and attract high-quality clients. The overall aesthetic is clean, minimalistic, and refined. The website and brand assets showcase customer imagery, emphasizing the agency’s focus on three key e-com sectors. The look conveys a technical and structured approach, reflecting the agency’s methodical way of working on projects.
CUSTOM ICON SET
I developed a custom icon set used across all channels, giving the brand a strong and recognizable identity.
