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INFO
KONA Coffee Roasters is a small coffee roastery based in Euskirchen, known for its commitment to high quality and distinctive traditional roasting methods. A wide variety of coffee blends can be tasted in the cozy café, which is located in a listed building with a mix of Bauhaus and half-timbered architecture.
As KONA entered the retail market, the brand needed a more modern visual identity and more attractive packaging.
The logo was updated, while it was required to keep the coffee bean, the traditional look and the roaster element from the original logo.
DISCIPLINES
Packaging
Print assets
Photography
CONCEPT
The new branding bridges tradition and modernity and takes inspiration from the café's half-timbered architecture mixed with a Bauhaus flair, reflected through brown linework and usage of block colours in the design. A harmonious color palette was developed for the nineteen different coffee varieties. The updated branding and packaging provides clarity, consistency, and strong shelf presence.
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